Founded in 2008 by tech entrepreneur Gabriel Weinberg, DuckDuckGo’s original purpose was to offer search results that were not tracked and used by the company to push advertising, according to Forbes. The idea is that most users do not like being tracked by companies and this search engine provides the ability to remain anonymous. However, bluehillco reported that while searches are not tied to a user profile, DuckDuckGo’s partnership with Microsoft Ads means that IP addresses are, by necessity, tracked for delivering ads. While it represents a tiny percentage of searches, it has grown to the point that a companion browser is also available, also called DuckDuckGo.
The new DuckDuckGo browser is unlike any other on this list. It uses flashy graphics and animations and graphics to drive home the point that it is safeguarding your privacy. Its initial appearance is much like the Chromium browser it is based on, but it adds a small flame icon to the right of the address bar. On some sites, such as Google, a duck icon pops up with a message offering to reduce the amount of tracking that could be happening. Plus, the little flame up top is used to delete all site data and history when used. Another icon to the left of the URL can be touched to show information about what may be attempting to track you as your browse. This browser takes privacy very seriously but otherwise functions much like the Chromium browser it is built on.