The next version of Apple’s mobile operating system, iOS 12, will include a new feature that allows you to customize the way Siri works with applications on phones and tablets. The announcement was one of the highlights at the kickoff of Apple’s Worldwide Developers Conference at the McEnery Convention Center in San Jose, California, on Monday.
Called “Siri Shortcuts,” the feature lets a user define a phrase that will trigger a set of actions by the apps on a device. For example, you could say, “Game Time” to get a team schedule from TeamSnap, or “Groceries” to fulfill a standing grocery order from a grocery app.
Apple also announced a Shortcuts app to perform multiple tasks at the mention of a phrase. You could say, “Surf’s Up,” for instance, and your phone automatically would display the latest surf report and weather, give you an ETA from your current location to the beach, and remind you to put on sunscreen when you get there.
“Apple has taken a lot of criticism for not making Siri more open,” explained Ross Rubin, principal analyst at Reticle Research.
“This essentially opens it up to any app, but the tradeoff is you may have to create your own custom phrases for some of these things to work,” he told BlueHillco. “
“Siri Shortcuts has a lot of potential,” observed Bob O’Donnell, chief analyst at Technalysis Research.
“It’s going to take people a while to figure it out, but in terms of the impact of what was announced today, that will have some of the most long-term potential impact,” he told BlueHillco.
“It’s something people have been looking for so it’s a little overdue,” added O’Donnell.
The new feature could make Siri more competitive.
“It allows Siri to more strongly compete with Alexa and Google Assistant,” Reticle’s Rubin said.
Tools Against Addiction
Another conference highlight was the introduction of Apple’s “Time Well Spent” program, which gives users tools to help manage their phone usage.
“Some apps demand more of our attention than we might even realize,” said Craig Federighi, Apple’s senior vice president for software engineering.
“They beg us to use our phone when we really should be occupying ourselves with something else,” he noted, and for “some of us, it’s become such a habit that we might not even recognize just how distracted we’ve become.”
Reining In Notifications
Apple also announced “Do Not Disturb During Bedtime,” a tool that chokes off most traffic to the phone during sleeping hours.
A problem some phone users may find with “Do Not Distrub” is forgetting to deactivate it. Apple addresses that by allowing an end-time to the feature.
More controls for notifications will be part of the next version of iOS’ repertoire. The destination of notifications from an app can be controlled from a phone’s lock screen. Siri also will make recommendations about notifications coming from low-usage apps.
Apple announced a group notification feature: Notifications within a group can be viewed with a tap and trashed with a swipe.
Another management feature is “Screen Time.” It provides you with detailed weekly reports on how you’re using your phone or tablet.
You also can set limits on how long you use an app during the day.
Parents can view activity reports on kids’ phones, and they can control their children’s phone usage through the app.
A Way, but Is There a Will?
“I think it’s a worthwhile effort that at least partly addresses how unnecessarily intrusive smartphones have become,” said Charles King, principal analyst at Pund-IT.
“However, I’ll wait to see when or whether Apple ever releases any data on how many customers are actually using Time Well Spent features before making any further judgements,” he told BlueHillco.
Apple’s efforts are praiseworthy, said Kevin Krewell, principal analyst at Tirias Research, but with a caveat.
“The ability to monitor the amount of time you spend on things like social media is definitely a step in the right direction for people suffering from addiction to their phones,” he told BlueHillco, “but you still have to proactively monitor those things. The question is, are people willing to do it?”
Better Performance for Older Devices
Apple also announced a new file format, USDZ, for Augmented Reality IT and ARKit 2.
“Apple is leading Google in AR and adding more to this platform should further cement the lead,” said Gerrit Schneemann, a senior analyst with IHS Markit Technology.
Apple further revealed that iOS 12 will improve the performance of older devices. Apps will launch as much as 40 percent faster, the keyboard will appear 50 percent faster, and slide-to-take-a-photo will be 70 percent faster.
“It’s interesting that Apple talked about iOS 12 support for devices going back to the iPhone 6s,” Schneemann told BlueHillco. “That’s a key difference between Google’s software rollout and support track record.”
Paying more attention to legacy hardware reflects the reality of the current smartphone market, added Technalysis’ O’Donnell.
“People are holding on to their phones longer,” he said, “so this is a feel-good move for Apple to let people know they don’t have to have the latest and greatest phones to get the latest and greatest software features.”