For any startup out there, this is what can make or break your journey: getting angel or venture capital investors interested in your company. That is why every startup must have a compelling pitch deck — to raise capital from investors and get them to invest long term.
But, what is a pitch deck exactly, and how do you make it impressive?
For starters, a pitch deck is essentially an overview of your company. It contains the essential bits and pieces, so potential investors learn about your business plan, financial projections and goals, products and services, target market, and more.
It needs to be brief, but at the same time, should provide enough information to get investors excited about your idea. Moreover, it needs to be visually appealing. The goal is to attract investors enough to schedule a meeting with you, which hopefully leads to an investment.
A lot seems to be riding in a presentation deck, but almost anyone can create an impressive pitch deck. Nowadays, a startup CEO can quickly prepare a good pitch deck through easy-to-edit templates. These tools give busy startup owners more time to focus on the more critical aspects of their company.
It makes creating a good pitch deck design easy — even for those who have no idea how to make a pitch deck. But it’s not all about the design. Remember, it serves as a quick overview of your business. The content you include, or fail to include, is equally crucial. However, there is good news.
All pitch deck key slides may vary from company to company. Still, there is a list of necessary elements you can use to guide you. Plus, you can check out the best pitch decks out there to inspire what approach is most suitable for your branding. So what does a successful sales deck include?
5 Critical Elements of a Pitch Deck
While no format guarantees results, the following topics or key slides will significantly increase your chances for a close. Even more so, it is highly likely that the majority of startups include these elements because they are essential. There is a good chance investors are expecting to learn these vital details.
1. Company Overview
Before anything else, investors must know who you are and what your company is all about. Consider this as a brief introduction. The first few moments of a sales pitch are critical.
That is why the company vision and unique value proposition are typically mentioned at this stage. Additionally, some businesses compare themselves with a well-known company.
But be careful with going overboard here. The introduction must be kept short, simple, and sweet. You still have ground to cover, and sales pitches can’t drag on.
2. Addressing a Problem
After introducing your startup, you need to showcase why there is a need for your product or service. What is the problem that it seeks to solve? Who would need this? The goal is to highlight why the product or service you offer is necessary.
When investors understand the problem, they’ll see value in your solution and how it fills a need. To make it even more effective, try describing the issue in a relatable way.
3. Market Opportunity
Now you must concisely present the market analysis. You might have slightly touched on who your target market is when explaining the problem, but this is a chance for you to go deeper. Introducing a customer persona or profile shows investors that there is a market opportunity for your product.
But remember to be realistic. It’s not always about having a huge market size. Moreover, it would help describe the industry’s current competitive landscape and where your startup is positioned.
4. The Product
The product is the main star of the show. This element must outline all the ways it solves the problem that you have described earlier. You must showcase how customers can use it. However, using the narrative approach here might not always work.
A common way to do this is to cook up a scenario emphasizing where your product or service comes in and saves the day. You can delve into the different features and abilities your product or service can do, but showing how they do it is better. If it’s possible, try to include a product or service video demonstration in your pitch deck.
5. Revenue/Business Model
How will the product make money? How will you advertise and sell it to your target market?
These are details that investors will want to know. During a pitch, it is imperative that you can show them that you have a viable business model. This part is where they decide whether or not making an investment is worth it. That is why this is a crucial element in a pitch deck — you have to show how your startup will make a profit.
There are more ways to prepare a pitch deck, but it’s not only about presenting essential information. It’s all about creating a compelling story that covers everything that investors want to know.