Folks who have a Twitter Blue subscription will also have their replies, mentions, and search results prioritized on the platform. This is being done to ensure that Twitter users get to see information from trustworthy accounts first, and don’t fall for misleading propositions and scams. Another major change, which Musk hinted at making over the weekend, is about relaxed media uploads. Without specifying the new limits, Musk says users will now be able to post longer audio and video posts. So far, Twitter has only allowed videos lasting up to 140 seconds with their resolution capped in the HD range.
And paywall bypass for publishers willing to work with us
— Elon Musk (@elonmusk) November 1, 2022
The biggest change, however, comes on the advertisement side of things. According to Musk, Twitter Blue subscribers will see half as many ads. It appears that Musk is cutting down Twitter’s reliance on ad revenue dramatically by getting users to pay more for Twitter Blue. Musk is reportedly expecting over 150 million paid subscribers by the end of 2028, an idea he pitched to early backers a few months ago, according to The New York Times.
Finally, Musk is also changing the platform’s relations with publishing partners. Earlier today, Twitter Blue publishers were informed that ad-free articles are going away. Now, Musk has tweeted that publishing partners can waive the paywall for Twitter Blue subscribers, assuming they choose to work with Twitter.