A recent report by the South Korean publication Chosun claims that Samsung will launch the Galaxy S23 lineup in the first week of February 2023. It named a “business official” familiar with Samsung as the source of its information — while adding that the company will debut these devices at an event in San Francisco. The report adds that all products from the Galaxy S23 lineup could be on sale by February 17, 2023. The publication also makes an interesting claim about Samsung’s rationale behind choosing an early launch date for these phones.
According to Chosun, the slight headway received due to an early launch will give Samsung the opportunity to cash in on the initial demand, which in turn will lead to better Q1 numbers. Given that the smartphone industry is going through a tumultuous time — with analysts believing the market is expected to shrink by 10% every quarter — Samsung seemingly wants to be in on the action as early as possible.
Despite a low-demand situation looming, Samsung is seemingly very dependent on its smartphone business and is likely to use the Galaxy S23 as the trump card to please its investors. In addition, the Chosun report also talks about the possibility of the Galaxy S23 lineup being offered in Qualcomm (Snapdragon 8 Gen 2) and Exynos 2300 processor options.