With almost every company coming up with different themes for their product launches, how could Nothing be left behind? The launch event for the Nothing phone (1) bears the theme “Return to Instinct.” This phrase likely has as little to do with the actual contents of the event as your average Apple event invite, which notoriously gives very little in the way of clues about final products.
As was the case with its March 2022 event, Nothing seems to be leaving no stone unturned to hype up the launch of the phone (1). Taking a dig at the current players in the smartphone space, Nothing’ invite claims that the phone (1) will help tech enthusiasts “unfollow and unlearn what the industry has taught (them).”
With a little over a month left for the July 12 launch event, we are still unsure as to how different the Nothing phone (1) experience could be compared to existing Android devices. Nevertheless, if you are interested in catching the event live, you can get notified of the event by signing up for alerts surrounding the launch on Nothing’s website.